05 January Absolute Nutrition Poised to Enter Canada
By Kelly Cailes
Recently, a colleague and I visited Absolute Nutrition Co., Ltd, a pet food factory, owned and operated by the Shawpet Group. It manufactures high-quality nutritious pet food for dogs and cats. Absolute Nutrition has built a brand new world-class facility located at Nong Chumpong in Phetchaburi province.
The founder and CEO, Mr. Maitree Yimserhthi and his hospitable wife Khun Thanrawee told us they entered this business by way of importing pet food and pet accessories from USA, Japan, China, Holland, Lithuania, Germany, and Korea. Currently, they are exporting to Indonesia, Singapore, Malaysia, Korea, Hong Kong, Iran, and Israel. Absolute Nutrition is in the process of being audited and is poised to enter the North American markets with a strong focus on Canada.
Absolute Nutrition is affiliated and certified by the following quality standard organisations: GMP, HACCP, Halal and they are in the process of being certified with ISO. The company prides itself on abiding by strict rules and regulations to provide top-quality products.
Absolute Nutrition creates various types of pet food for all cat and dog breeds in the form of dry, wet and semi-moist. Their current series are Classic: made with real meat, Fruity: infused with real fruits, Single Protein and soon to be Smoothie, under the brand “PRAMA & PRAMY”, of which each series carries six types of delicious and flavourful products. Alongside Prama and Pramy, the company also produces for brands such as Finle: Chicken Jerky.
On the day we visited, Dr. Faiza Aklil, DVM and Dr. Suminder Sawhney, DVM, MVSc, Ph.D., both doctors of veterinary medicine, were there representing the Canadian Food Inspection Agency (CFIA). They had traveled from Ottawa to inspect the Absolute Nutrition Co., Ltd. plant and its products to make sure they could be imported safely into Canada. They were accompanied by Mr. Kittipong Promchan, DVM, and Mr. Songratt Areed Hamrikul, (Agri) BA, BBA, MS, representing the Thai Department of Livestock Development. The inspection is a verification process that ensures Bovine spongiform encephalopathy (BSE, or “Mad Cow Disease”), Avian Influenza, Newcastle Poultry Disease and other diseases are not transmitted to Canada.
The Yimserhthis spared no expense, investing over 100 of millions of baht into building their state-of-the-art factory and it was evident that they truly care about producing and distributing high-quality pet food products. This family-run business puts a tremendous amount of thought into all facets of its manufacturing process from selecting the food and ingredients it uses in its products to designing the packaging they are sold in. The process for selecting entering the food preparation area is quite detailed and time-consuming, ensuring that no foreign contaminants are brought into the production area.
Absolute Nutrition’s philosophy can best be summed up by its motto, “We are driven by providing human-grade products of the highest quality that are both delectable and healthy and fulfill the necessary nutrition for your pets.”
Canadian Pet Food Market at a Glance
Canada is a nation of pet lovers. More than one-quarter of Canadian households own at least one dog and one-third of Canadian households own at least one cat. One in ten households has at least one cat and one dog – that’s over 13.7 million pets nationwide.
Most pet owners consider their pets as part of the family and are very interested in their pet’s health and wellbeing, including what they eat.
Canada has a strong pet food industry. According to Euromonitor International, more than 480,000 tonnes of pet food is sold in Canada annually. In 2014, Canadian sales of cat and dog food reached $1.84 Billion.
The majority of Canadian pet food manufacturing is in Ontario, although there are manufacturers across the country. The Canadian industry currently employs approximately 2050 people.
Canada’s pet food manufacturers are committed to preparing foods that consistently meet pets’ nutritional needs.
Over 70% of dog and cat food sold in Canada is purchased through pet shops, superstores, and grocery stores. Select types of pet food are available for sale only through veterinary clinics.