20 November Canadian food products on display
Canada’s food and agriculture industry enjoys a global reputation for purity and high quality. Our land is beautiful, unspoiled and environmentally friendly. Our products are safe, fresh and natural. Almost half of the Canadian food and other agricultural products are exported either unprocessed or as part of processed products. In 2011, Canada exported over C$44 billion worth of food and agricultural products around the world, the fourth-largest global exporter of these goods.
Last year, Canada’s food exports to Thailand grew 90% to C$193M. There is lots of room to expand exports of products such as livestock genetics, meat, fish & seafood, processed foods, fresh fruits, wheat, soybeans, seed potatoes, snacks and confectionery.
The Embassy of Canada together with the Mall Group recently organized an event called “Gourmet World Best Taste – Canada”, an in-store promotion of Canadian food products at five Gourmet Market locations (Siam Paragon, Emporium, Terminal 21, K Village and Promenade). The featured products at the promotion include ever-popular fresh cherries, fresh blueberries, freeze-dried crunchy blueberries, organic jams, cereals, maple syrup, maple candies, maple ice wine cream cookies and other delicious treats, as well as unique Canadian fish and seafood such as Dungeness crab, Atlantic lobster, and Chinook wild salmon.
The two main Mall Group locations, Siam Paragon and Emporium, had the most extensive Canada booth featuring a full range of products. This was the Embassy’s second year working with the Mall Group to highlight the quality and range of Canadian food products through the Gourmet Market’s “World’s Best Tastes” promotional campaign. Sales of Canadian food products at this promotion have been very successful and increased over 50% from the previous year. Check out the following featured products:
Fish & Seafood – Home to over 160 Species
Nearly surrounded by the Arctic, Atlantic and Pacific Oceans and the Great Lakes, Canada boasts the world’s longest coastline (244,000km), representing 25 percent of the global total. Canada’s waters contain more than 160 species of fish and shellfish and can supply products to meet every taste in every corner of the globe. Last year, Canada exported over C$13M of fish & seafood to Thailand. Highlighted in this promotion was Canadian lobster, snow crab and fish from the Atlantic as well as Dungeness crab and wild salmon from the Pacific.
Lapin is one of the largest and juiciest sweet cherry varieties. The skin is dark red to deep purple in colour. The flesh is sweet and juicy with a nice flavour. Lapin means rabbit in French. It was developed in British Columbia at the Agriculture Canada Research Station. Cherries are one of the most popular fruit among Thais. Last year, exports reached nearly C$1M, double from 2010.
The vast majority of global blueberry production is in Canada. British Columbia is one of the world’s leading producers of farm-grown blueberries while Quebec is one of the top producers of wild blueberries. Blueberries have a diverse range of micronutrients with notably high levels of the essential dietary mineral iron plus antioxidant vitamins C and E.
Canada’s clean natural environment, long sunny summer days and cold winters provide unique advantages for growing high-quality snack food ingredients. Taste the quality and freshness of Canadian organic jams, cereals, maple candies, maple ice wine cream cookies and other delicious treats.
Maple syrup – Naturally Sweet and Healthy
It’s no secret that Canada plays a leading international role in maple syrup production. We produce about 85 percent of the world’s maple syrup – valued at over C$213M annually. There are over 10,000 producers across the country, which export maple products to 45 countries worldwide. Delicious and sweet, maple syrup also contains many of the minerals and nutrients that are an essential part of a healthy diet. Maple syrup has evolved beyond the traditional pancake and waffle markets and can now be found in value-added products as a natural flavourer.
Information on key importers
– Global Trade International www.globaltradebiz.com imports fresh cherries, blueberries and apples from BC
Ms. Wannee Poebaikul, General Manager, [email protected]
Mr. Nuttawut Sinutok, Managing Director, [email protected]
– Bangkok Dynamics imports maple syrup, maple candies and maple ice wine cream cookies
Ms. Praparuth Jindahra, Managing Director, [email protected]
– Thammachart Seafood Retail Co., Ltd. www.thammachartseafood.com imports salmon, lobster and fish and seafood
Ms. Julian G. Davies, Executive Director, [email protected]
Ms. Yeeran Siriwatjananon, Managing Director, [email protected]
(Many thanks to Mr. Surin Thanalertkul, Trade Commissioner of the Embassy of Canada, for information provided)