Since our inception 10 years ago, teh core mission of Fenix XCell has always been very simple: to make people feel good about themselves.

We believe that the way you dress is an inherent part of who you are, and therefore as an apparel brand it's our responsibility to let you express yourself. whether you're an extrovert, introvert, or something in between, our goal is to make clothes that make you feel comfortable not only in our premium-quality threads, but in your own skin.

For CEO Michael Moir, golf has always been a burning passion,and the sport is therefore embedded in the DNA of Fenix XCell:"We've been making fashionable golf polos for 10 years, and our commitment to quality is well reflected in the success of our brand ambassador. In the past 12 months alone, our players have lifted trophies in countries all over the world, from Australia to South Africa to Japan, as we continue to make our mark on the world of golf and golf apparel.