GUE – over three decades of specialized travel service

Global Union Express Co., Ltd., a wholly Thai-owned company, was started by Mr. Charin Nukornavarat in Bangkok in 1980, initially handling Aeroflot’s passenger and cargo business with great success. Khun Charin started his career in the aviation business as a ground service officer working at Don Mueang International Airport for several European airlines.

Khun Charin with daughter Charunya

He quickly understood the significance of Thailand as the centre for air traffic in Southeast Asia, and as an attractive destination for tourists from around the world. He realized that the airline business was essential to the development of Thailand’s economy especially in the tourism and export sectors.

GUE quickly expanded its services in outbound and inbound tourist movement to and from Russia, Eastern Europe and Thailand. In 1982, it became one of the first accredited IATA agents in Thailand. The company also expanded its network of branches throughout the country to Chiang Mai, Pattaya and Phuket, and has ventures with partners in Hong Kong, Singapore, Kuala Lumpur and Taipei.

GUE has extended its services to other areas of travel and transportation in its three decades of operations. In 1986, it established Air People International and in 1989 this company started acting as the General Sales Agent (GSA) for Czech Airlines. From 1989-2001 it provided an online service for Czech Airlines from Prague-Dubai-Bangkok and today it still act as an offline GSA for that airline, and as a preferred agent of Transaero Airlines, and Vladisvostok Air.

GUE office in Bangkok.

In 1987, GUE set up its next company Asian Flight Services. It was established to develop inbound business to Thailand, Indochina and Myanmar. Its representatives also handle chartered air companies’ ground handling and related services in major airports in Thailand too.

In 1990, it set up Global Express Center as an air-sea cargo forwarder and customs services to facilitate the prompt and reliable delivery of goods. Then in 1991, it established Aeroglobal Company Limited to act as a GSA for Aeroflot-Cargo and to help promote Aeroflot passenger sales. Russians love Thai hospitality Khun Charin says so in 2003, GUE established Destination Paradise to specifically deal with inbound Russian Market tour operators in Thailand and Cambodia as well.

Today, Global Union Express is one of the top IATA travel agents in Thailand, leading the industry into a new era of IT services. The company’s corporate division has built a reputation for providing high quality and professional service with the association of its international partner, the global travel company, Radius. Services including worldwide online hotel accommodation and high-standard customer services to satisfy corporate customers.

Canada’s fabled Rocky Mountains

The RADIUS International Hotel Program is one the industry’s most comprehensive hotel programs. It provides substantial discounts guaranteed to be the lowest available from any travel company. It also features several innovative discount programs, all of which add up to superior value for travellers. This year’s program has more properties than ever before—over 32,000! This comprehensive program includes hotels all around the world, in every class of service, so you’ll be sure to find exactly what you’re looking for. Each hotel offers the best room rates available as well as additional amenities and services including last room availability.

GEU’s Leisure Division (Flying Orange) represent a wide spectrum of products from regular tours to Russia, the Czech Republic, Austria, Turkey and all parts of Europe. It also designs attractive tailored-made incentive programs around the globe for corporate companies and individual package tours are available to Indochina, Myanmar, Hong Kong, China, Japan, Singapore, Bali, Australia, New Zealand, and of course, throughout Thailand.

On March 2012 GUE became the GSA for Air Canada. Since the airline doesn’t fly to Bangkok, you need to take another airline to either Hong Kong or Tokyo to grab your Air Canada flight home. When asked why so few Thais travel to Canada, Khun Charin says “There’s very little promotion about Canada here and many Thais think that Canada is very far away, further even than the United States. The cost of accommodation and transportation is also very expensive unless you stay in one place.” He says that Thais favourite Canadian location of choice is the Rockies, or more specifically Banff. Charin is trying to arrange package tours for Thais during Thai school holidays (April & May and October), when ticket prices are a little lower. He’s also going to start promoting Canada through a number of posters Air Canada will be delivering to him soon.

GUE sells about 100,000 tickets annually and has a turnover of two billion baht (ranked five in the business). This global group of companies provides a very comprehensive service in the travel and air transportation business. The company has many satisfied and happy customers, why not be one of them?